Selling your home yourself can sound appealing – especially if you’re hoping to avoid the 6% commission. Many homeowners try the “For Sale By Owner” (FSBO) route for that reason. But FSBO sellers often realize the process is more complicated than it looks – from marketing and contracts to handling buyer questions and closing details.
That’s exactly where Russells YELLOW comes in. YELLOW keeps the savings of a self-sale but adds the technology, exposure, and support you need to actually get the deal done.
1. Maximum Exposure – MLS Included
FSBO listings are usually limited to a single site or yard sign. With YELLOW, your home goes directly on the MLS, automatically appearing on Zillow, Realtor.com, Trulia, Redfin, and dozens of others. Buyers’ agents can also see it in their professional search tools, giving you instant visibility that FSBO sellers can’t match.
2. Real People + AI Support
Traditional FSBO means handling every question alone. YELLOW gives you both – a real person who can help when you need it, and an AI assistant that instantly answers nearly any real-estate question 24/7. It’s the perfect blend of independence and professional guidance.
3. Automatic Form Completion
Paperwork is one of the hardest parts of FSBO. YELLOW simplifies it completely.
All of your required Florida real-estate forms and disclosures are automatically completed online – no PDFs to fill in manually. Behind the scenes, the system builds the actual signed PDF files for the title company and for your records.
4. Verified Buyers Only
Every buyer who makes an offer through YELLOW must verify their ID and pre-approval, giving you confidence that every offer is legitimate. FSBO sellers rarely get that protection.
5. Offer Summaries & Comparisons
When multiple offers come in, YELLOW automatically summarizes and organizes them so you can easily compare price, terms, and timing – something FSBO sellers usually have to sort out manually.
6. Title Connection Built In
Once a deal is accepted, YELLOW automatically connects the paperwork to the title service. You don’t need to chase down contacts or send files yourself – it’s all handled seamlessly by email.
7. Signs & Secure Showings
YELLOW provides a professional For Sale sign and a digitally-controlled lockbox for showings. That keeps your home secure while making it easy for verified buyers to schedule visits.
8. The Savings Stay the Same
With YELLOW, you still save the full 6% compared to using a traditional listing agent – but with better exposure, legal forms done right, and support all the way through closing.
Bottom Line
FSBO means doing everything yourself.
Russells YELLOW means doing it smarter – keeping your independence while using professional tools that make selling faster, safer, and easier.