Easy, online real estate
Hi, I’m Russell – the founder of Russells YELLOW (or just YELLOW). I wanted to share a quick intro to YELLOW.
YELLOW looks like any other real estate website, but it’s the only one with everything you need to complete the entire sale from start to finish – right here on the site.
We handle everything a traditional agent would do – for both sellers and buyers – but online. And we have real, licensed agents ready to help, too.
We launched in October, 2025, so YELLOW is just beginning its journey. There may not be many listings yet, but it’s exciting to be part of a brand-new marketplace!
Since we’re so new, for a limited time our service is completely free to help grow the platform. No catch, no fine print.
YELLOW is what buyers and sellers wished real estate could be - simple, transparent, and without the high fees.
I hope you’ll explore the site and see how we can help!
NEVER A CHARGE!
PAY ONLY AT CLOSING
$0! FREE!
NEW COMPANY SPECIAL
Take advantage of our new company special! Sell for free, with no strings attached.
User-friendly tools guide you from start to finish.
You're able to do everything yourself - or easily include an agent you're working with.
Even though it’s online, a real, live person is always here to help.
No charge for buyers, ever.
Home inspection, sale price analysis, and objective video reviews on each listing.
Schedule in-person or virtual tours online.
Make and complete the offer online.
Real people ready to help by chat, phone, or email, plus our AI service can answer any question.
Appear on MLS, Zillow, Realtor.com, and more.
We provide help with pricing, staging, and marketing.
All potential buyers verified and qualified.
The correct forms and info collected and synced with the title service.
Yard signs with QR codes & smart key lockbox for safe showings available.
A real, live person is always here to help - from chat to video or phone and email.