Easy, online real estate
Hi, I’m Russell – the founder of Russells YELLOW (or just YELLOW). We launched in late 2025, so I wanted to share a quick intro.
Browse homes like you would on Zillow. But if you decide to buy or sell, the rest of the process happens right here on YELLOW - pricing, showings, offers, paperwork, and closing steps are all built into the platform.
This is not just an MLS posting. It’s a full online process, with licensed agents available when you want help.
The internet made searching easy. The rest of the process stayed complicated. YELLOW is built to make the whole transaction more transparent and easier to complete.
Buyers pay nothing. Sellers pay a clear, flat fee at closing only.
User-friendly tools guide you from start to finish.
You're able to do everything yourself - or easily include an agent you're working with.
Even though it’s online, a real, live person is always here to help.
No charge for buyers, ever.
Home inspection, sale price analysis, and objective video reviews on each listing.
Schedule in-person or virtual tours online.
Make and complete the offer online.
Real people ready to help by chat, phone, or email, plus our AI service can answer any question.
Appear on MLS, Zillow, Realtor.com, and more.
We provide help with pricing, staging, and marketing.
All potential buyers verified and qualified.
The correct forms and info collected and synced with the title service.
Yard signs with QR codes & smart key lockbox for safe showings available.
A real, live person is always here to help - from chat to video or phone and email.